Fractional CMO leadership that turns ambiguity into direction and results
I work as a fractional CMO with organizations navigating change—growth, repositioning, restructuring, or reinvention. My focus is shaping customer-first strategies and building the internal clarity teams need to deliver them.
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I partner closely with executive teams to clarify direction, align stakeholders, and translate strategy into action that lasts. The work sits at the intersection of customer insight, organizational structure, and leadership—ensuring marketing isn’t just well designed, but well adopted.
What I Do
I support companies at inflection points by helping them:
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Shape customer-first marketing strategies aligned to business goals
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Build and restructure teams for focus, accountability, and performance
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Guide rebrands and market transitions with clarity and cohesion
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Align positioning, messaging, and internal understanding
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Lead change thoughtfully so strategy becomes behavior
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My role bridges strategy and execution—bringing structure, alignment, and momentum without adding noise.
Experience + Perspective
I bring 20+ years of senior marketing leadership, most recently as Head of Marketing for a national asset management platform, where marketing was directly accountable for business performance. I led a 30-person marketing organization supporting 300+ locations nationally, aligning demand, brand, analytics, and execution in close partnership with executive leadership and operations.
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Earlier roles across brand, communications, digital growth, and customer experience inform how I operate today—ensuring strategy is practical, executable, and grounded in real customer and organizational behavior.
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Much of my work has centered on leading organizations through periods of change — restructuring teams, resetting priorities, and maintaining execution while direction is evolving.
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Selected Impact
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Rebuilt and led a performance-driven marketing organization, shifting from reactive support to strategic execution
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Directed marketing strategy across a national portfolio, balancing growth initiatives with operational complexity
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Built executive-level reporting that connected marketing activity directly to business outcomes
Today, I work with leadership teams navigating growth or transition — bringing clarity, alignment, and execution power without the overhead of a full-time executive.
How I Work
Marketing succeeds when customers feel understood and teams are equipped to deliver.
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I bring structure to strategy, alignment to teams, and clarity to complex environments—helping organizations move forward with confidence rather than activity.
A Bit More About Me
Why Forme Coda
I created Forme Coda to reflect the two elements companies need most during transformation: shape—clear strategy, structure, and intent—and resolution—alignment, adoption, and follow-through.
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My Style
Calm, direct, and thoughtful. I ask the hard questions, focus on what matters most, and help teams move from complexity to clarity.
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What I Value
Customer empathy. Clear ownership. Thoughtful leadership. Marketing that earns belief—from customers and from the people responsible for delivering it.
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When I’m Most Helpful
When priorities feel scattered, teams are misaligned, or strategy exists on paper but not in practice.