Strategic marketing leadership for moments of change
Forme Coda provides strategic marketing leadership for organizations navigating growth, transition, or realignment.
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The work is tailored to the moment an organization is in—growth, transition, or realignment.
Core Service Areas
These core services focus on shaping strategy and guiding it to resolution - through clarity, alignment, and sustained momentum
Strategic Marketing Leadership
Focus
Providing senior marketing leadership without the need for a full-time role. This work supports prioritization, decision-making, and strategic direction at the executive level.
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Most Helpful When
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Marketing needs clarity, focus, or experienced leadership
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Growth or change has introduced complexity
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Leadership values ongoing strategic partnersip
Team + Organizational Alignment
Focus
Designing marketing organizations that can deliver strategy effectively. This includes role clarity, structure, workflows, and alignment across teams.
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Most Helpful When
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Teams are capable but priorities feel scattered
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Growth has outpaced structure
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Ownership and decision-making need clarification
Change Management Support
Focus
Guiding organizations through strategic change so new priorities are understood, adopted, and sustained. Emphasis is placed on communication, alignment, and leadership support.
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Most Helpful When
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Strategy has shifted and teams need alignment
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Change fatigue is present
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Adoption matters as much as direction
Customer Insight and Journey Mapping
Focus
​Understanding how customers make decisions and experience the brand across key moments. Insight is translated into strategy that teams can act on.
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Most Helpful When
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Customer understand exists but isn't shaping decisions
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Teams lack a shared view of the customer journey
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Experience gaps are affecting growth or retention
Brand Positioning + Messaging
Focus
Clarifying how the organization shows up in the market and how teams communicate its value internally and externally. Position and messaging serve as unifying tools.
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Most Helpful When
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Brand direction feels unclear or inconsistent
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Messaging isn't resonating with customers
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Teams struggle to articulate value with confidence.
Rebrand + Identity Transition Leadership
Focus
Leading organization through rebrands or market transtions with clarity and cohesion—internally and externally. Ensuring contiuity for customers and confidence for the teams.
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Most Helpful When
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The business model or market focus is evolving
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A rebrand requires internal buy-in to succeed
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Alignment matters as much as creative expression.
Select Extensions
Some engagements extend beyond strategy and alignment into executional support—particularly when clarity needs to be expressed clearly consistently, and credibly. ​
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These services are not offered independently, but as part of broader strategic work when they support adoption, understanding, or impact.
Design + Brand Expression
Shaping visual systems and brand assets that reflect strategic intent. This may include verbal and visual branding, logo design, or creative direction.
Executive and Internal Communication
Developing internal messaging, leadership communication, and change narratives that help teams understand strategy, align around priorities, and move forward with confidence.
Investor + Sustainability Reporting
Strategic support for annual reports, ESG disclosures, and sustainability communications - bringing narrative clarity, visual structure, and coherence to complex information.
Presentation + Strategic Storytelling
Creating executive presentations and strategic narratives that bring clarity to vision, priorities, and performance - used with boards, investors, and internal teams.
Collaborative Support
When specialized expertise is required, I work with a trusted network of experienced marketing professionals—including SEO specialists, web developers, designers, and technical partners—selected on the needs of each engagement.
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How I Work
My approach is collaborative, direct, and grounded. I focus on what matters most, ask the hard questions, and help teams move from complexity to clarity. The goal is always the same: marketing that customers understand, teams believe in, and that produces results for organizations.
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Typical Engagement Models
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Initial Diagnostic (4–6 weeks): Rapid assessment and focused recommendations
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Fractional CMO Retainer (3–9 months): Ongoing leadership and execution support
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Targeted Project (90 days): Clear scope, clear outcomes