SERVICES
Two ways in. One way of working.
Whether the engagement is ongoing or focused, the thinking behind it is always the same: systematic, creative, and built around understanding the problem before solving it.
Two Ways to Engage
Some organizations need an ongoing strategic partner—someone embedded close to leadership who can drive direction, align teams, and build marketing that performs over time. Others need focused, expert work on a specific problem with a clear scope and outcome.
Fractional CMO Leadership
Ongoing strategic partnership, typically 3 to 9 months
For organizations that need senior marketing leadership without a full-time hire. This is embedded work, close to leadership, focused on building the clarity, structure, and momentum that marketing needs to perform over time.
The work typically includes:
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Setting strategic direction and priorities
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Building and developing marketing teams
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Aligning teams around customer understanding and brand
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Managing organizational change and communications
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MarTech stack evaluation and strategy
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Ongoing executive partnership and decision support
Project-Based Work
Defined scope and outcomes, typically 30 to 90 days
For organizations that have a specific problem to solve. The scope is clear, the outcome is defined, and the work is grounded in the same systems thinking and creative strategy that drives every engagement.
Projects typically include:
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Brand positioning, messaging, and narrative development
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Rebrand and market transition leadership
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Customer journey mapping and experience strategy
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Team structure and organizational design
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Presentation and strategic storytelling
Ready to figure out what fits?
Select Extensions
These services are available as part of broader engagements when the work calls for them. They are not offered independently.
How Engagements Work
Most engagements take one of three forms.
Initial Diagnostic
A focused assessment of where marketing is, what's working, and where the gaps are. Delivers a clear set of priorities and recommendations. A good starting point when the problem isn't fully defined yet.
Fractional CMO Retainer
Ongoing strategic leadership embedded close to your team. The work evolves as priorities develop and the organization grows. Most effective when marketing needs consistent direction over time.
Targeted Project
A defined engagement with clear scope and outcomes. Right for organizations that know what they need and want focused expertise within a bounded timeframe.
Collaborative Support
When an engagement calls for specialized expertise, I work with a trusted network of experienced marketing professionals—designers, writers, researchers, and creative partners—selected based on the specific needs of the work. Every collaborator is chosen to support the strategic goals of the engagement, not to expand its scope.